Mow your lawn. No, your other lawn.

You may know that Gillette makes razor blades.

Now the 114-year-old company has come out with an intriguing series of videos aimed at educating men about body hair trimming.

Full of clever metaphors about lawn mowing, sweaters, carpet, horse stables, and forested trails, the step-by-step how-to videos are viewable on YouTube or Gillette.com.