Kelloggs...oops

It's the bong hit seen from Beijing to Baltimore. A picture of Michael Phelps smoking a bong. Was it the end of his career? Kellogg's dropped Phelps from its Ad campaign. Vanno, a company that tracks the reputation of 5,600 companies says Kellogg's rating has nose dived. Kellogg's rating went from #9 to #83. During the peanut butter scare, the company's reputation took a hit falling to #16, but Phelps may have been a harder blow than the company expected.


Phelps did not lose every endorsement. Subway kept him. Did Kelloggs make a huge mistake? Should the company cry over its soggy cornflakes?

Phelps in Hot Water over Bong Picture

Michael Phelps is now facing the consequences of smoking a bong. The Olympian has said this was a stupid mistake, but that wasn't enough to make his problems go away.
USA Swimming suspended Phelps from competing for three months and Kellogg Co. said it would not renew Phelps' advertising contract.
Phelps spoke to his hometown newspaper saying he is considering his options. He's still trying to decide if he wants to swim in the 2012 games.

What should Phelps do? Go back to a monk-like existence and compete in 2012? Or hang up his goggles early?