Sunday, May 24, 2009

Desperately Seeking Susan's Ad Revenue


Following the Susan Boyle thread, the New York Times ran an interesting article on the difficulty of monetizing internet fame.  Although hundreds of millions of people have watched Susan Boyle perform "I Dreamed A Dream" via the internet - mainly YouTube - this has not translated directly into money for the producers or distributors of "Britain's Got Talent".  And surprisingly, not even YouTube (a unit of Google) has profited from Susan Boyle's fame: commercials were not placed on the videos of her singing due to a failure of Fremantle Media and YouTube to see eye to eye on a way to split the potential ad revenue.

Incidentally, here is a link to Susan's second performance, in which she sings "Memories" from the musical "Cats."

image: http://www.paydayloanaffiliate.com

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