Wednesday, April 15, 2009

Whopper of an apology

Burger King has been making headlines. Maybe not for the right reasons, but the fast food giant is getting attention for its Advertisements.

Burger King's new Texican Whopper AD shown in Spain says it is "inspired by the land where a man 'aint afraid to sink his teeth into something hot and spicy."
The AD depicts a squat Mexican draped in the country's flag next to a cowboy.
Mexico's ambassador to Spain complained and just hours ago, Burger King said it will change the Ads.

Here in the U.S, the company using the song 'Baby Got Back' to promote SpongeBob SquarePants kids meals to parents. The women in the commercial all have square bottoms in homage to Sponge Bob. Needless to say, some people are upset about the commercial.

In this country, lets say for argument's sake that the commercial did not violate any FCC rules, but it might be offensive to some people. Just don't buy the product. Isn't that more effective if you're offended than drawing attention to the commercial? Hurt the bottom line and Burger King will get the message.

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