Kelloggs...oops

It's the bong hit seen from Beijing to Baltimore. A picture of Michael Phelps smoking a bong. Was it the end of his career? Kellogg's dropped Phelps from its Ad campaign. Vanno, a company that tracks the reputation of 5,600 companies says Kellogg's rating has nose dived. Kellogg's rating went from #9 to #83. During the peanut butter scare, the company's reputation took a hit falling to #16, but Phelps may have been a harder blow than the company expected.


Phelps did not lose every endorsement. Subway kept him. Did Kelloggs make a huge mistake? Should the company cry over its soggy cornflakes?