Friday, February 13, 2009

The Perfect Age


From a recent article in the New York Times: "...what Liz Claiborne is hoping resonates with consumers, is what the company’s executives call 'perpetual 35-ness.' In other words, the notion that in most women’s minds (if not their bodies) they are all 35. That is the age, Mr. Mizrahi said, when women are “perfectly ripe”: old enough to feel independent and confident, but not so old that they feel, er, old."


Wait. Is 35 the peak of ripeness?

Some surveys seem to back up this view. And another survey suggests that women feel "life is over at 44"!

Oddly enough, there doesn't seem to be much research about finding the age when men feel best.

What age did you feel your best?

1 comment:

  1. Don't get me started about men and when they're ripe. They're rotten long before anyone figures out they're ripe.
    As for 35, I often look at the store Forever XXI and wonder if marketers think all women want to look like they are 21. I often see a lot of women in that store who are no where near 21.
    As for when life is over, I think when you're 6 feet under, it's safe to say it's over. I wish I had an opinion on this subject.

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